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Why Every Company Needs an In-House AI Educator
I’ve heard it all my life: never stop learning. Early in my career, that meant continuing education credits, conferences, or finding a...

Jay Jacobson
Aug 282 min read


Train Your Staff - The Family's Perception of Your Business Starts With That First Phone Call.
Setting the Tone for the First Call The first time I answered the phone at a funeral home, I thought I was prepared. I had rehearsed what...

Jay Jacobson
Aug 273 min read


The Compounding Value of Collaboration
Collaboration vs. Going It Alone: A Leadership Lesson from Medicine The difference between collaboration and control became very real to...

Jay Jacobson
Aug 262 min read


Flexible Coverage Helps Your Team Regroup and Grow
You don’t realize how much a team needs rest until you give it to them. In funeral service, we pride ourselves on being dependable,...

Jay Jacobson
Aug 192 min read


From Small Town Iowa to the U.S. Senate: My Community College Journey
My education started in small-town Iowa. It took me all the way to the U.S. Capitol . When I graduated high school, I did not have the...

Jay Jacobson
Aug 133 min read


Internship Training: Before They Shadow an Arrangement
Setting Interns Up for Success Before Their First Family Meeting Welcoming interns into a funeral home is an investment in the future of...

Jay Jacobson
Aug 123 min read


The Cost of Commoditization: Why Funeral Homes Must Return to a Service-First Mode.
By Jay Jacobson, LUTCF, CPC, CFSP – Business Consultant The Price Trap: A Familiar and Dangerous Story In a busy Midwestern town, a...

Jay Jacobson
Aug 92 min read


You Know It's Been a Bad Day When Your Wife Picks You Up at the Airport With the Hearse
-by Jay Jacobson, LUTCF, CPC, CFSP I returned from a conference to discover that my wife was picking me up with the hearse. Now this...

Jay Jacobson
Aug 93 min read


Teen Bosses: How Young Entrepreneurs Are Balancing Business and High School
By Jay Jacobson, LUTCF, CPC, CFSP In a quiet Iowa town, the owner of a local funeral home made an unconventional hiring decision that...

Jay Jacobson
Aug 94 min read


The Stillness That Speaks
By Jay Jacobson “Be still, and know that I am God.” — Psalm 46:10 I’ve worked in funeral service my entire adult life. It’s the kind of...

Jay Jacobson
Aug 92 min read


Making your team better, every single day.
You Don’t Need Another CEU. You Need a Better Conversation. Let’s be real: most of the problems we face in funeral service don’t come...

Jay Jacobson
Aug 91 min read


Reading the Room: Why Eye Contact, Structure, and a Cookie Recipe Still Matter
By Jay Jacobson, LUTCF, CPC, CFSP Introduction: Why This Still Matters In a world shaped by screens and notifications, the ability to...

Jay Jacobson
Aug 92 min read


The Long-Term Value of a Professional Reading List in Staff Development
– Jay Jacobson, LUTCF, CFP, CPC Years ago, amid a bustling career, I found myself merely going through the motions. Each day felt like a...

Jay Jacobson
Aug 93 min read


Casting Vision: Why You Can’t Lead a Team Without a North Star
By Jay Jacobson, Founder of Jay’s Cookies & Jacobson Professional Staffing I remember one late night in the kitchen. Trays of cookies...

Jay Jacobson
Aug 94 min read


Aligning Results-Oriented Focus with Organizational Mission
– Jay Jacobson, LUTCF, CPC, CFSP In today's business world, focusing on Results serves as a key strategy that directly supports an...

Jay Jacobson
Aug 92 min read


Case Study: Jacobson Professional Staffing
Jacobson Professional Staffing (JPS) Founded in 2011 | Serving Funeral Professionals Nationwide Jacobson Professional Staffing was...

Jay Jacobson
Aug 93 min read
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