Making your team better, every single day.

You Don’t Need Another CEU. You Need a Better Conversation.

Let’s be real: most of the problems we face in funeral service don’t come from licensing issues.

They come from miscommunication—especially during arrangement conferences.

Families walk in carrying tension, grief, and years of unresolved dynamics.

You get one shot to lead them through it with calm, clarity, and compassion.

That’s where real training comes in.

This session is designed for funeral directors and arrangers who want to master the skill that matters most: communication when it counts.

This isn’t a lecture. It’s real talk about the moments that make or break trust:

What to say (and not say) when families disagree

How to guide without taking sides

How to read body language and tone like a pro

How to create space for dialogue—not just decisions

How to stay centered when emotions are high

No, you won’t get CEUs.

But you will walk away with something more valuable—the tools to build trust, reduce tension, and serve with purpose in every arrangement conference.

This is about developing the kind of professional funeral staff that families remember—for all the right reasons.

Message me to reserve your spot or bring this training to your team.

Let’s raise the bar for what service really sounds like.

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Jay Jacobson

Owner, Jacobson Professional Staffing